Vodafone Essar which is having a very wide coverage over Kerala is bringing much more and new value added services. The reach of a mobile service and its acceptability not only depends on the basic services provided. The customers will go after whatever is new, trendy and latest. The new services from Vodafone are M Shop features, Choice of selecting number, Unlimited on bonus card recharge and Flash message service. New services for sabarimala pilgrims are also there from Vodafone.

M shop is an IVR based service which enables easy recharge of the prepaid connection, easy bill payment for post paid connection and even dish TV connection recharge. The option for purchasing books, flowers and gifts are also included. According to the survey conducted by the Telecom Regulatory Authority of India (TRAI) Vodafone is selected as the best network that provides quality service.