Kerala tourism considers that the Scandinavian nations are among the biggest sources of tourists to the state of tourism Kerala. Kerala tourism director M. Sivasankar says that “Within Scandinavia, Sweden commands the largest share of outbound travel market in terms of volume and value” and this fact is agreed by the representatives of hoteliers and tour operators of Kerala, India. Therefore, the department of Kerala tourism now is trying to develop the tourism market of Kerala and India by conducting a tourism road show Kerala – Scandinavia. Kerala in Scandinavia from November 6 – 15 is looked upon by all the tour operators of Kerala, India.

The objective of the Kerala tour road show is to display tourism Kerala to tour operators in the Scandinavian countries. The three Scandinavian countries are Sweden, Norway, and Denmark. In 2008, tourist flow into Kerala from the Scandinavian country Sweden proved a 103% growth, while it was 46% for Denmark, the Scandinavian country.

Kerala will contribute in two consumers’ activities in Stockholm including a 10-day “Delicious Kerala” food festival Kerala and a three-day health and wellness exhibition in Scandinavia. M. Sivasankar tourism director of Kerala said: “Swedes are one of the most frequent international travelers favoring sunny destinations”. The Scandinavian tourists are also interested in the Ayurvedic tourism of Kerala. And the Kerala Ayurvedic medical tourism and food festival go hand in hand.

The coordinators of the Tour Scandinavia road show expect more than 25,000 people to attend the health exhibition from November 6th to 8th of 2009. And the food festival will be held from November 5th – 15th at four restaurants in Stockholm. The diners at Scandinavia will get a chance to win free holiday packages to fly to Kerala provided by the Qatar Airways. This is the most expected show of  the Scandinavian tourists to Kerala, India.

The main attraction of the Scandinavian – Kerala roadshow the 10-day ‘Delicious Kerala’ food festival and three days at the ‘Allt For Halsan’ – Health – exhibition. Kerala medical tourism will have the best chance ever to show off Kerala’s ayurveda treatment to the Scandinavian nations and the whole world even. Scandinavia is a growing market for Kerala tourism. The food loving tourists will have a great opportunity at the ‘Delicious Kerala’ food festival at four city restaurants in Stockholm till November 15.

In arrangements with Cooltourism.com