Every state of India is having its own distinctive shopping seasons where the people is happy to spend money and fill their homes with new and new appliances and utensils. It’s during the time of Onam Kerala witnesses the shopping fever. It is also the best season to shop in Kerala because the market is flooded with offers, discounts, lucky draws and lot of compliments. Almost all manufacturers and distribution chains of home appliances are now totally equipped to serve the Onam market. The Onam market of Kerala is will begin about one month before Onam and ends after 2-3 weeks from Onam. The Government of Kerala also indirectly promotes the Onam shopping by providing the Government employees bonus and salary advance. Not only home appliances’ market flourishes during Onam period, also the Textiles and Jewelers too.