Idea, the top mobile service provider in the country is introducing lucky recharge contest for its customers. The contest begins today (March 1,2010). The contest will last for next 7 week. All prepaid customers of idea cellular can participate in this contest. Lucky offers are awaiting all customers. Apart from this special prizes such as car and bike are also there for the luckiest ones. Each week a bike will be awarded for a lucky customer. The bumper prize is a car.

Prepaid customers can participate in this contest by dialing 5001 from their mobile for the details of their particular lucky offer. This is a toll free number. The recharge can be done at any idea outlet. Many surprise offers are awaiting the customers at the time of recharge. The lucky offers are in accordance with the usage of each customer.

Idea cellular is having about 50 lakh customers in Kerala.