This mega showroom is starting at the heart of Trivandram near over bridge in the MG road. Amoung the six floors, there is a wide collection ranging from bridal saris to kids wear. Other than the Jayalakshmi special  bridal saris, lacha and casual saris, churidar material, readymade churidar, kids wear, western wear, shirts, trousers, shervani and designer suits are also there in the collection.

It was in 1947 that Narasimha Kammath started Jayalakshmi in Kochi. In the 50s and 60s they paved the way for a new era in the wedding cloths collection by introducing the real kanchipuram silk in the Kerala market. The shop which started in the broadway in kochi very soon expanded with a wide collection of Vengatagiri, Mangalagiri, Chanderi, Dhaka, Kolkota, Oriya and Banarasi saris. And thus Jayalakshmi became the final word in the world of sari.

In 1997, they started the first most modern bridal showroom in Ernakulam at the MG road. And very soon it became the evertime favourite wedding sari destination for the Keralaites. They changed our wedding cloths concept by introducing various bridal decorated saris from the different places of India.

They presented before us the amazing collection that ranges from white bridals and decorated bridals to kanchipuram silks and bridal lachas. They changed with the changing taste of women and it marked the arrival of a new trend.

With the arrival of the new fashionable and trendy cloths, sari was losing its popularity amoung people and it was then Jayalakshmi entered the cloth industry with a difference. Their innovations and new experiments created a new interest in the minds of people and it attracted them to the stores. The reason for their success was that they were never against fashion or fashionable cloths. But they presented sari in a new fashion. They found out a new beauty in this cloth and the people accepted it. The innovative designs presented by them were too attractive that even the modern generation found their interest in it. After Jayalakshmi a number of other companies arrived following their path and many of them came out as a success too. But the place that Jayalakshmi made in our hearts remains there unchanged and unoccupied.

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kavya madhavan

Kavya Madhavan, the leading film actress in Malayalam film industry will be appointed as the brand ambassador of Kerala Soaps and Oils. Sri A. Pradeep Kumar, MLA, announced on Sunday that   Kavya Madhavan  had agreed to become the brand ambassador of  Kerala soaps free of cost. The company already has three brands of toilet soaps and a washing soap. The company will introduce three more brands   in March. Kerala Industries Minister Elamaram Karim will make the declaration about the ambassadorship at a function to be held on Kozhikode beach at 6 p.m. on March 1. Kavya Madhavan will address the gathering .Additional Chief Secretary of Kerala T. Balakrishnan is expected to give the keynote address at the ceremony. Mayor A.K. Premajam, M.K. Raghavan MP and Chairman of KSIE Scaria Thomas will be present at the function. After the function, there will be a musical program led by leading actor in Malayalam cinema Kalabhavan Mani.

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Bags are the accessories that require an intelligent selection. Bags can define ones attitude and profile. Various trendy Bags are now available in abundance. Great care should be taken while selecting a bag that speaks your identity.  We also need to consider the occasion, purpose as well as our body structure too before selecting a bag.

“Dhola” bag suits well for the college going students. These bags are having long straps and can be worn across the shoulders. They are made of canvas or cloth.

Office going people can choose leather bags. They can provide a classy look and are ore presentable in a meeting or conference. Leather bags usually contains different sections and pockets to suits all accessories such as pens, calculator, phone, laptop, writing pad  of an office going person.

Colorful bags suits good for a casual occasion. They can be of leather, plastic, canvas, cloth etc. Clutch bags and Hobo bags are suitable for parties. Silk bags with embroidery works are always a special eye candy during the parties.

Travel bags and tote bags are suitable for luggage purposes. They are more spacious and can be packed easily.

Body structure and size are also factors for bag selection. Square are rectangular bag suits well for short fatty persons and round bags for tall ones. Thin strap bag suits well for short persons and short strap bags for lean ones.

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Kalyan silks will launch their Calicut showroom with great variety collection on 8^th August 2010. Lt.Col Dr. Mohanlal will inaugurate the showroom at 10 am. The showroom is spread across 70,000 sq.ft in 7 floors. The first floor is exclusive for bridal silk sarees. Kalyan silks Calicut stocks about 2 lakh silk sarees in this floor. Second floor stocks sarees for regular use and third floor stocks readymade dresses,  churidar materials and modern dresses exclusively for woman .Fourth floor is the exclusive  zone of kids. Sixth floor is gents zone and it also stocks premium marriage suits for grooms. The seventh floor stocks furnishing items. This is the 7^th showroom of Kalyan silks in Kerala

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Bismi, the well reputed home appliances distribution chain in Kerala is now extending their service to Kottayam too.The new show room is at Bismi arcade near Mathrubhumi. The inauguration of the Kottayam showroom will be on 8^th August 2010. Film star Guinness Pakkru (Ajayan) is the brand ambassador for Kottayam showroom.  Bismi showrooms are having a good collection of electronics, home appliances and crockery. Special discounts as well as lucky draw prizes are awaiting the customers in Kottayam showroom. This is the 5^th branch of Bismi is Kerala.

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Miss Kerala – Indu Thambi from Thiruvananthapuram

1st Runner up – Manju Raj from Shornur, Palakad

2nd Runner Up – Sonal Devraj from Kannur

Indu Thampi who is the native of Trivandrum is now doing her PG in English Literature. She is the daughter of Suresh Thampi and Jayashri. Indu was crowned by Archana Nair, Miss Kerala 2009.

Manju Raj from Palakkad is the daughter of T.N Rajendran and Saji Rajendran. She is also doing her PG in English Literature.

Sonal Devaraj who is a Management graduate student is the daughter of K.M Devaraj and Vidhya Devaraj.

There were 22 contestents in the final round of the Miss Kerala. The Miss Kerala 2010 grand finale was held at Le Meridian Kochi.The finalists were Aishwarya Muralidar, Ashwini Rachel Mathew, Aathira Sridar, Indu Thampi, Josephin Vargheese, Kavitha Prakash, Manju T, Merlin Hamlett, Mumtaz V.P, Natasha Anil, Neethu R, Preethi Paul, Priyanka Premnath, Reshmi Thampi, Renu Kuriachan, Saranya S Nair, Srilakshmi Harichandran, Sindhu Aeradi, Sneha Chandroth, Sonal Devraj, Stephy Grace Raj and Reshmi Rajan.
The winners for subtitles  of Hairomax Miss talent, Hairomax Miss Beautiful hair, Sumangali Miss Beautiful skin, Cuticura Miss radiant , Time ads Miss perfect ten, Club FM Miss voice, Titan Miss sensuality, Asset home Miss Congeniality, Parinaya Miss beautiful smile, Miss beautiful eyes and Miss photogenic are also announced.

Apart from the Miss Kerala crown Indu Thampi also won the titles of Miss radiant, Miss Sensuality and Miss beautiful eyes.

First runner up Manju Raj secured the titles of Miss beautiful smile and Miss vivacious too.

Renu Kuriachan won the Miss Voice title.

Neethu Ratnakumar is the Miss beautiful hair and Miss Congeniality.

Natasha Anil won Miss Talent.

Preeti Paul is Miss Perfect and Priyanka Premnath won the Miss beautiful skin.

Miss Photogenic title is won by Natasha Anil.

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The fans of Mammooty as well as the dhoti lovers of Kerala are now having a new brand to try and recommend. People can witness the rise of a new dhoti brand apart from the familiar ones such as MCR, Ramraj and Kitex. MCR features Mohanlal and Sarathkumar whereas Ramraj features Jayaram for ads. Dhoti brands are telecasting more ads now targeting the Onam market. Onam is the time when people of Kerala wear traditional dress and shop more textiles, home appliances etc.

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The HairOmax Miss Kerala 2010 contest will be held tomorrow (05-08-2010) at Le Meridian convention. The event starts by 6.30 pm. Miss Kerala 2010 is organized and managed by Impresario event management group. Hairomax is the chief sponsor of the event and the crown for Miss Kerala 2010 is sponsored by Azmi. In this Final round there are 22 contestants. They are presenting themselves in the final stage after 10 days training. The training includes communication, personality development, ramp walking etc. The training is coordinated by Mayuri Joshi who is a pageant trainer.

Sari, Casual, Fusion and Gown are the four rounds of the final contest. The judging committee includes famous personals from Media, Fashion and Entertainment domains. Various other titles such as first runner up, second runner up, Hairomax Miss talent, Hairomax Miss Beautiful hair, Sumangali Miss Beautiful skin, Cuticura Mis radiant , Time ads Miss perfect ten, Club FM miss voice, Titan Miss sensuality, Asset home Miss Congeniality, Parinaya Miss beautiful smile, Miss beautiful eyes and Miss photogenic  are also awaiting the contestants.

The finalists of Miss Kerala 2010 are Aishwarya Muralidar, Ashwini Rachel Mathew, Aathira Sridar, Indu Thampi, Josephin Vargheese, Kavitha Prakash, Manju T, Merlin Hamlett, Mumtaz V.P, Natasha Anil, Neethu R, Preethi Paul, Priyanka Premnath, Reshmi Thampi, Renu Kuriachan, Saranya S Nair, Srilakshmi Harichandran, Sindhu Aeradi, Sneha Chandroth, Sonal Devraj, Stephy Grace Raj and Reshmi Rajan

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The well known textile people Kalyan Sarees are opening their Trivandrum showroom on 23 July 2010. This new showroom is at Kizhakkekotta. The showroom inauguration will be at 9.30 am by Film star Jayaram and Shriya Saran will inaugurate the saree floor. Kalyan sarees at Trivandrum is in 6 floors. The first floor includes the shirting, suiting and furnishing collections. The second floor is the silk saree floor where Kalyan displays the sarees weaved in their own looms and other looms from various parts of India. The third floor is for ladies readymades, salwars, suits, churidars and lachas. Fourth floor is the exclusive territory of Kids and the fifth floor is for Gents.

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NRI shopping festival will be held at various branches of Emmanuval silks from June 12 onwards. This fest targets the NRI Keralites who are in their home towns for celebrating their vacation. The fest can provide a new shopping experience to the Kerala people.

The inauguration of the fest at the Thrissur showroom will be held by V.S Sunil Kumar MLA. Malayalam serial celebrity Arachana will be the chief guest of the function. The inauguration of NRI fest in the Kottayam Showroom will be by V.N. Vasavan MLA and actress Sajitha Betti, the Chief Guest.

The fest includes various category collections of apparels such as traditional, Hollywood style, Bollywood style etc.

Special exclusive Men’s wear section is organized with collections from international brands and special party wear dresses. Exclusive woman’s section is also fully loaded with various style dresses from all part of the world. Special Kids Club is also there featuring more vibrant and colorful life styles for the young blossoms.

Special Games Zone and attractive prizes and lucky draws will be conducted in association with this mass event.

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